1. “Content is fire. Social media is gasoline.” – Jay Baer
2. “Content Marketing is a commitment, not a campaign.” – Jon Buscall
3. “Ignoring online marketing is like opening a business but not telling anyone.” – Anonymous
4. “Create content that reaches your audience’s audience.” – @MarketingProfs
5. “Content builds relationships. Relationships are built on trust. Trust drives revenue.”
6. “A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.” – Scott Cook
7. “What is quality content? Ultimately, the consumer decides.” – Joe Chernov
8. “The ultimate content strategy is listening.” – Marcus Sheridan
9. “Don’t Build Links. Build Relationships.” – Rand Fishkin
10. “Social media allows big companies to act small again.” – Jay Baer
