Social Marketing Advantage
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Branding
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Before you get started, you need a strong brand.
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A strong brand means a great logo which will appear on all of your accounts.
This also means other matching materials for your social media cover images and the rest.
A strong brand means having a purpose, a mission statement and something that can be summed up in a tagline.
Know your target audience, know your niche and know what you’re trying to accomplish.
Don’t try to appeal to everyone. Instead, create a brand that when someone looks at it, they will know instantly whether that is something they are likely to be interested in.
Implementation
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Build a website to match that brand
Sign up to social media accounts.
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Choose at least 3 – ideally more
But also pick one primary account that you will put most focus onto.
Add social sharing buttons, ‘follow me’ buttons and more to your homepage.
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Consider adding a feed.
Research
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Social media is not just there for you to market to people. This is a two-way tool and that is good news for you.
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Looking at the competition
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What are other popular brands in your niche doing.
What can you do the same?
What should you do differently?
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What have they missed?
What are people asking for that isn’t being delivered?
Look for potential business partners and influencers you can work with.
Spend time developing your reputation in these circles, spend time learning the lingo and the state of the niche.
Creating Posts
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Posts on your social media accounts always need to offer value. 
People will not follow you out of the goodness of their heart!
You need to be consistent and stay on-topic.
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There is some leeway here for personal brands to branch out slightly.
Post regularly and remember that only a percentage of your followers will see each post.
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So, don’t worry about inundating them!
Images
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Images shared to Instagram, Facebook, Pinterest etc. can help to really grab attention.
But they work best if they also offer inherent value by being entertaining, interesting or useful.
They can help to sell a dream and a lifestyle and get people really on board with your brand.
Content
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Your bread and butter very often will be to post content from your own site.
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Use highly sharable titles.
Make sure to use images, to spread your content out.
Always have an actual USP – something that will make your content worth reading for your audience.
Try to have an emotional element.
800-1,800 words are the ideal lengths.
Post as often as possible.
 ‘Storytelling is SEO for the human brain’
There is nothing wrong with sharing older content. Look for old posts on your site that you can re-share and that people might find interesting or relevant.
There is nothing wrong with sharing content from other brands. 
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In fact, look for what is trending and doing well then share it yourself for guaranteed growth!
Some Things to Try
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Definitely make video and if possible run a YouTube channel.
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This is great for engagement, for getting people to watch to the end and more.
Try going live
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Use Facebook Live, Instagram or ..
Use Instagram stories and Snapchat.
Use the lesser-known social media channels.
Finally..
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Set up a schedule you can stick to.
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Use scheduling apps to make lots of posts at once and then have them gradually published out to your accounts.
Make it easier for yourself by setting up your mobile device for easy posting.
Identify points during your day/routine where you can easily upload content.
Embrace the account you most gravitate toward.
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