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Automated Content Syndication
We have discussed in detail how to use Google+ to create engagement and authority by attracting the major influencers in your niche.
We need to use as many strategies as possible to get your fantastic content out for the world to see and syndicating this content is the obvious answer.
The problem we all have when first starting out with a new site is you have no readers or contacts to leverage so you have to adopt a DIY strategy in the early days until your content is being shared sufficiently to attract other blog users and services to want to pick it up.
You can find RSS aggregators and blog directories to submit all of your content to in the report included in the download and I have a great method that once set up can automate all of your content syndication.
We are going to use a website called IFTTT (IF this then that)
IFTTT allows you to connect multiple channels such as Twitter and Facebook together through the use of triggers and actions.
Currently there are 59 different channels to choose from, ranging frombitly to YouTube. Each of these configured connections is called a ‘recipe’ which can also be shared with other users.
For example, a recipe may be “If my Facebook profile picture is updated, then update my Twitter profile picture” where the trigger is the Facebook profile picture being updated, and the resulting action is updating the Twitter profile picture.
Another recipe may be “If someone has tagged me in a Facebook photo, then send that photo to my Dropbox”. It is amazing to see the endless possibilities that are available with IFTTT but we are only going to focus on the social media channels.
Once you have created an account with IFTTT, the first step is to set up and activate your channels. This is the basis of all your recipes and forms the foundation for the automatic syndication of your content.
The very first channel you will activate is your blog.
Select the blogging platform that your blog is based upon – there are a few options available including Blogger, Posterous, Tumblr and WordPress. In your case it will be a self hosted WordPress blog.
Note that you can activate either a WordPress self-hosted blog or a WordPress.com blog.
After selecting your blogging platform, follow the steps and add in the appropriate details to activate your blogging channel. You should see the following screen below.
Now select the channels you want to activate, for this example I will add Twitter and Facebook below
Create your recipes
Now the channels have been activated, it is time to connect these channels together using recipes. Click on ‘Create’ on the top menu. Then for the ‘this’ selection, add your WordPress channel activated previously. You will now see two trigger options that will initiate this recipe. In this case, we will select any new post.
Note that you can customize the way the tweet appears on your Twitter feed. For example, you can select different values from your blog post such as the title, URL, post date, content and even the URL of the first image appearing in the content. In addition, you can also add your own wording to the tweet.
Now once you have created this action, you should see a screen similar to the one below. As you can see, each of your personal recipes is checked once every 15 minutes in order to be run. This is perfect for you as your new blog post will be picked up and syndicated very quickly!
Now it is simply a matter of following the above process and creating a recipe for each of the other social media channels. Once this has been done, you now have multiple recipes that will syndicate any new blog post content automatically.
Spend some time browsing the site and look at the different recipe examples listed. With some creative thinking you can arrange all manner of automation to get your content out to the masses.