Set up your Website Categories for Authority This is a key element of creating the correct site structure. Setting up your website using keywords as categories is not exactly the same as finding keywords that you can rank your content for. This is a fundamental mistake made by the vast majority of marketers. Of course […]
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So suddenly now you have the opportunity to be viewed as an authority or expert in a very short period of time using the power of social media and in particular Google + It is now possible to publish quality content that is picked up by many of your industry peers; this will create a […]
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Domain Name selection There has been a lot of publicity about exact match domain names being much less effective in ranking since the recent EMD penalty. Whilst this is the case for smaller “sniper style” sites that are trying to rank for just 1 keyword which is the domain name, using a keyword that describes […]
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