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Tweet Deck is a FREE tool provided by Twitter. You can manage multiple Twitter accounts using this software.
Since Twitter didn’t have anything like Facebook where a person can have multiple Pages under one account, Twitter created Tweetdeck so there is no logging in and out of multiple Twitter profiles. You can instantly connect to what’s most important to you. Follow your friends, experts, favorite celebrities, and breaking news. You can schedule Tweets in advance.
Click here to access Account set up.
Use this if: you are only marketing multiple Twitter account.
Do not use if: you are marketing Facebook Pages, LinkedIn, Google+ Pages. You can use Hootsuite’s free version below.
You can think of HootSuite as a Social Media Management Dashboard. Enhance your social media management with HootSuite. As of today, it’s the leading social media dashboard. You can manage multiple networks and profiles and measure your campaign results. You can learn more by going to the HootSuite website. You can send messages from Hootsuite to a Facebook Page, Twitter, Google+ Page, and LinkedIn. In addition, you can create profiles for internal communications.
Click here to access account set up
Use this if: You are marketing Facebook Pages, Twitter, Google+ Pages, or LinkedIn.
Don’t use this if: you need robust Analytics. They “do” have analytics, but you have to pay for them if you go over your monthly points. These reports can get expensive ($50 each).
EdgeRank Checker allows you to check your Facebook Page’s EdgeRank. It’s a free tool to check your Facebook Page’s EdgeRank (or exposure within Facebook). Check your score in one simple step! EdgeRank is Facebook’s algorithm which shows what posts are displayed in the News Feed and how high it ranks. EdgeRank Checker can help increase your Facebook exposure and fan engagement. This can be a GREAT tool to increase your Facebook News Feed rankings. It’s only for Facebook though, and doesn’t work on personal profiles.
Click here to access account set up
Use this if: you want your Facebook posts to rank higher.
Don’t use this if: there’s no reason not to use this because it’s free. The strength of this EdgeRank Checker is in the PRO plan.
With Social Crawlytics, you can identify your competitor’s most shared content and find out who shared their content. This software is great to spy on your competitors! You can look at Social Crawlytics as a competitive analysis tool for Twitter. It is a “social media share analysis” program.
Click here to access account set up
Use this if: you want to see your competitors most shared content. Use this in conjunction with one of the other tools on this blog post.
Don’t use this if: there’s no reason not to use this especially since it’s free.